Client List
Workflow (The "Who" and the "When")
This focuses on the people and processes behind the content. It defines the content lifecycle—from creation and review to publication and maintenance—and clarifies who is responsible for each step.
It answers the question:
"How will we produce and manage content in a repeatable, scalable way?"
Governance (The "How do we decide?")
This is the ongoing strategy for making decisions about content over time. It's about establishing guidelines, standards, and metrics to ensure that content remains consistent, on-brand, and effective long after its initial publication.
It answers the question:
"Who makes decisions about content, and how do they make them?"
My Strategic Content Journey
My Work
This portfolio concept organizes my work around the four pillars of content strategy to demonstrate a holistic and strategic approach to my craft. Each section shows what I did, why I did it, and the impact it had on the user experience.
HELLO
WHAT IM DOING NOW:
STRATEGIC CONSULTING
Structure (The "How" and the "Where")
This quadrant is about how content is organized, tagged, and displayed. It defines the framework for your content, ensuring it is findable, reusable, and adaptable across different channels and devices.
It answers the question:
"How will we organize and present this content?"