Content Models & Definitions
Analyzes existing content and identifies gaps or opportunities.
Information Architecture & Sitemaps
Defines the content needs at each stage of a user's experience.
Metadata & Tagging Strategies
Determines content requirements from user interviews or stakeholder workshops.
Content Templates & Components
Fosters a cohesive user experience that can improve brand trust.
The "How" and the "Where"
Structure
Content structure is the blueprint for a seamless user experience. A strong structure makes content predictable and easy to navigate. When content is consistently organized and tagged, users can find what they need with minimal effort. It also future-proofs your content, allowing it to be reused and delivered in new ways, which provides a consistent experience across all touchpoints.
Results
Pharmaceutical Solutions
Create a dedicated subsite for distribution centers and warehouses to support better coordination, information sharing, and operational efficiency across all global facilities.
Centralizing Communications
Nonprofit Foundation
Rebrand our SS&P function as a collaborative partner that enables success through a restructured narrative and communications campaign.
Transforming
Brands
Global Biopharmaceutical
Develop an enterprise-level intranet strategy and implementation plan to create an engaging and innovative user experience.
Recapturing
Value and Trust
Federal Project
Develop a scalable communications strategy that leverages our multiple channels to enable streamlined, timely collaboration across all departments.
*Level 2 - Moderate Security Clearance
Enabling
Productivity